Carrick Community Councils’ Forum established a tourism development project in 2012 to help increase tourism business in Carrick, Ayrshire. Almost 400 people from 17 local communities were consulted including residents, tourism business operators and tourism industry representatives. The resulting branding initiative is seen as a foundation of the Carrick Tourism Development Project.
The ‘Carrick, Ayrshire’ brand emphasises the marketing message to visitors and tourists that Carrick offers a rich mix of things to see, do and enjoy. The brand also supports other tourism initiatives underway throughout Ayrshire.